Love Itoya: Greek-Nigerian Pop Fusion Star Drops New Single “Money Won’t Buy Peace”

April 6, 2025 4

Love Itoya is a London-based Greek-Nigerian pop fusion artist whose music is as bold and dynamic as her heritage. Raised in Thessaloniki, Greece, by Nigerian parents of Edo and Esan descent, Love Itoya is known for her powerful vocals, electrifying dance moves, and captivating stage presence.

Her sound blends Afrobeat, pop, soul, and contemporary elements, making her one of the most exciting rising stars in today’s music scene. From performing at major festivals to winning prestigious awards, Love Itoya is solidifying her status as a global force.

A New Release: “Money Won’t Buy Peace”

On April 4, 2025, Love Itoya released her latest single, “Money Won’t Buy Peace”—a vibrant Afropop anthem produced by Dreamreal. The song is a feel-good yet thought-provoking track that explores the illusion of wealth and the true value of inner peace.

With catchy hooks, vibrant rhythms, and heartfelt lyrics, this track delivers a message that resonates globally: material riches may be powerful, but they can’t replace emotional and spiritual wellness.

🎧 Listen on Spotify

Career Highlights and Awards

Love Itoya’s music career is decorated with international recognition. She has performed across Europe and the Balkans, lighting up stages at:

Klaipeda Jazz Festival (Lithuania)
Pleven Jazz Festival (Bulgaria)
Korce Beer Festival (Albania)
Bitola Stadium (North Macedonia)
Ghana Music Awards UK
Sofar Sounds London
Brixton Jamm, The Ritzy, Peckham Audio, The Finsbury & more

In 2024, she won the BEFFTA Award for Best UK African Artist, following a previous win for Best Diaspora Artist at the Nollywood Film Festival (Germany) in 2016.

Empowerment Through Music

Love Itoya’s lyrics often touch on empowerment, personal growth, and celebrating Black identity. In 2024, she collaborated with VIRTUO on “Classic”—an empowering anthem released for Black History Month. Her 2024 comeback single “Space” was a soulful reflection on healing and self-discovery after a three-year hiatus.

Whether it’s performing at festivals or headlining sold-out shows, Love consistently brings a message of strength, joy, and authenticity to her audience.

Connect with Love Itoya

Want to follow Love Itoya’s journey and music? Connect with her on all major platforms:

Instagram: @loveitoya
Spotify: Love Itoya on Spotify
YouTube: Watch on YouTube
TikTok: @loveitoya
WhatsApp Contact: +44 7534 168 506

Final Thoughts

With “Money Won’t Buy Peace,” Love Itoya reaffirms her unique voice in the Afropop and Afrobeat space. Her music isn’t just for dancing—it’s a soulful expression of life, love, and the journey to self-empowerment. Keep an eye on Love Itoya as she continues to rise and inspire listeners across the globe.

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