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Love Itoya is a London-based Greek-Nigerian pop fusion artist whose music is as bold and dynamic as her heritage. Raised in Thessaloniki, Greece, by Nigerian parents of Edo and Esan descent, Love Itoya is known for her powerful vocals, electrifying dance moves, and captivating stage presence.
Her sound blends Afrobeat, pop, soul, and contemporary elements, making her one of the most exciting rising stars in today’s music scene. From performing at major festivals to winning prestigious awards, Love Itoya is solidifying her status as a global force.
On April 4, 2025, Love Itoya released her latest single, “Money Won’t Buy Peace”—a vibrant Afropop anthem produced by Dreamreal. The song is a feel-good yet thought-provoking track that explores the illusion of wealth and the true value of inner peace.
With catchy hooks, vibrant rhythms, and heartfelt lyrics, this track delivers a message that resonates globally: material riches may be powerful, but they can’t replace emotional and spiritual wellness.
Love Itoya’s music career is decorated with international recognition. She has performed across Europe and the Balkans, lighting up stages at:
In 2024, she won the BEFFTA Award for Best UK African Artist, following a previous win for Best Diaspora Artist at the Nollywood Film Festival (Germany) in 2016.
Love Itoya’s lyrics often touch on empowerment, personal growth, and celebrating Black identity. In 2024, she collaborated with VIRTUO on “Classic”—an empowering anthem released for Black History Month. Her 2024 comeback single “Space” was a soulful reflection on healing and self-discovery after a three-year hiatus.
Whether it’s performing at festivals or headlining sold-out shows, Love consistently brings a message of strength, joy, and authenticity to her audience.
Want to follow Love Itoya’s journey and music? Connect with her on all major platforms:
With “Money Won’t Buy Peace,” Love Itoya reaffirms her unique voice in the Afropop and Afrobeat space. Her music isn’t just for dancing—it’s a soulful expression of life, love, and the journey to self-empowerment. Keep an eye on Love Itoya as she continues to rise and inspire listeners across the globe.
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Written by: Boluwatife
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